So SEO and Social Media Marketing are hot topics today, but with so much to think about online, which should we focus on?
What’s the importance of social media in SEO and how can we use it to boost our online presence?
Here are the main points:
- Yes, Social Media is an Important Tool in SEO!
- If you haven’t already chosen your business name, choose one with a low competition page on Google.
- Take the Social Media names for all the major Social Media Sites (ex. Facebook page, Twitter, Instagram, Pinterest, Linkedin, etc).
- Pick one core medium for posting content (make this your own Blog or Youtube – see why later) and use the other networks to increase your distribution, helping your audience.
As for the details:
The Importance of Social Media in SEO
Think about it like this, Google and others are trying to build the world’s best A.I. at finding good content.
So really, this whole article might be summed up with: Create the best content you can.
That said, there are certain strategies you should absolutely use, if you are able, to help Google see that you are a legitimate voice in your field – and more importantly – to make it easier to help out your audience (delivering content to them via their chosen social media channels).
Your Google Garden
The importance of Social Media in SEO might be demonstrated with one look.
Complete this conversation:
“Have you heard of [such and such person or business]?”
“I don’t think so, let me _______ it.”
Obviously, the answer is “Google it”.
Google has now become such an integral part of people’s day-to-day lives that it is even a verb in multiple languages.
If you want to help your ideal audience take care of your Google results page.
This is like the front garden of your house or the storefront to your business, it may be the first encounter people have with you and we want to make it good.
Social Media sites rank very easily on Google, if you want to see an example then just Google a less heard of name, don’t be surprised if the top results are a gathering of Facebook, Twitter and Linkedin Profiles:
Now, do we see the importance of this?
Set up your Social Media profiles on all the major sites and make sure to link to the Home or About Page on your website, in your profile.
There are some more strategies down below showing how you want to cultivate this, and once you have your first page set up (don’t worry about page 2!) it is such a great form of leverage for you and your brand.
Social Media may play a role in demonstrating to Google that you really are someone (or some business) that genuinely are who they say they are – and not just some site someone has set up for the Ad Money!
Use your social media to add reach to your voice in whatever field you post content and only post content about things that you are genuinely knowledgable about and want to help out the audience.
Posting out new articles or videos to your social media channels may help to give the right signals to Google that this is a live and Authoritative Website.
Not only that, but with sending all this content to where our audience is already (i.e. swiping through social media) this might be a great way of garnering that initial traffic bump on our posts.
This is something that Google definitely monitors (are you set up for Google Analytics and Search Console yet?) and it’s something you don’t want to miss out on.
Since some people experience month-long waits before their content starts to rank on Google, you want to have your content delivered to your audience right away instead and social media is a great way to help this.
Social Media Strategies for SEO
So now we see the importance of not overlooking Social Media in our SEO efforts, it’s time to put this knowledge into action.
Here are 7 Quick Fire Strategies to use right away in harnessing Social Media for your Search Engine Marketing:
1. Choose Your Business Name Wisely
If you haven’t already chosen a business name and have your marketing ball rolling, it’s worth having a good think about this.
There are two basic strategies that you want to consider.
- Choose a Name with a very low competition Google Page
- Choose a name that might help you rank for your desired search terms.
Choosing a Unique Name
For strategy one, a nice strategy is to go to an A.I. Business name suggester (the best we know of is Namelix) and find a name that suits your business – then quickly Google it and see what comes up.
If it is missing any authoritative sites (like Busineses, Blogs or Wikipedia) then this might be a great choice for you.
We personally used this strategy for a new marketing business and had our new Social Media accounts ranking in less than 48 hours and our website ranking not long after this.
Choosing an “SEO’d” Name
As for strategy two, then this really isn’t for beginners if you are looking at competitive searches, and maybe for more experienced marketers at less competitive searches.
Think about it like this, if you wanted to rank for a term like “Best Digital Marketing Firm in California” – this might be very difficult, even if your business name is “BestCaliMarketing”.
However, if you want to rank for, “Horse Underwater Treadmill” a name like “EquineUnderwaterTreadmills” might be a good option.
That said, if you are not very experienced with good SEO practices, then go with a new business name from an A.I. generator.
NOTE: Reading this article again it may be worth mentioning a third, which is when you are doing personal branding or you already have a name.
In this case, consider the name or branding that meets the requirements of having the amount of vertical (market share/scalability) you are looking for, low compeition Google page and easy usability.
General situation is the same here also, that it may be easy to rank for longer tail (first and last names first) then singular names only later (which is the same in normal dealings also).
2. Register on ALL Social Media Networks
Don’t skip over any Social Media sites in your SEO strategy.
You may think: “But I don’t plan on every posting on [Pinterest, Linkedin, Flickr, Vimeo, etc]?”
That’s no problem at all; remember, these sites rank very easily on Google.
What you want to do is help out searchers and Google in finding your best content.
Take a day and sign up for every single Social Media Network with as close to the same name as you can find to your business name.
*Then*, on every site you don’t plan on posting on, post something simple like this:
“Welcome to the [EquineUnderwaterTreadmills] Linkedin Page.
We don’t plan on actively updating here, so please check out our website instead here: https://horseysplash.com
[Available on NameCheap for $8.88/year – and with a low competition Google Page!]
The HorseySplash Team.”
Simple, professional, and it might mean an even better Google Search Page.
3. Choose Your Main Content Mill
Now we have set up all our social media, (and hopefully our website), it’s time to choose our main content home.
This should be either your own Blog or Youtube.
Why is this? Because it is searchable content.
If you post a great Tweet or Instagram post, after two weeks how many people might actually see it?
Whereas with Google or Youtube, people might benefit from your content for the next 10 years.
As for the other networks, they are there for:
4. Set Up a Distribution Schedule
Now we have all these accounts, we might as well use them!
However, be smart, don’t waste too much time on this.
Why? Because the content we put out here almost disappears after a week or so.
Basically, we just want to set up a system for distributing content after it is posted on our main network.
Nowadays, you might as well let a robot do this for you, look at IFTTT or Zapier for Free Automatic sharing of content across your Social Media Network.
5. Focus on The (Perhaps) 90%
We mentioned this above, but it is important to stress that we focus on the 90% activity, which is creating content.
Remember, that Google and the likes are actually looking to send people to good content.
So focus on that and let them distribute for you.
That said, we do want to do this in a smart way that helps out our audience, and that is:
6. Go Google Fishing
It’s time to go Google Fishing.
This is where we look to help out Google, that in turn, they will help us benefit our audience.
The way you want to do this is to go to Google.com [or co.uk or .sg or wherever your target audience is] and begin typing in what you think your target audience might be searching for.
What we are looking for is this:
Hopefully, Google is suggesting these searches for a reason.
What we want to do is go through some of these searches until we find searches where the question isn’t really being answered.
Take a look at one of the searches we chose:
There are three main places we want to look at:
- The Snippet (Google’s Suggested Answer Box at the top) and Top Results
- “People Also Ask”
- Related Searches
Again, Google is suggesting these, hopefully because people are searching for it, so let’s find something that is not being answered very well.
Here are the related searches for “best social media strategy for nonprofits”:
For this Google Fishing session, we chose “best social media for charities” and here is what came up:
This is *just what we are looking for*.
We typed in “best social media for charities” and the best results are about “the best social media management platforms for charities” or “how and why charities are making the most of social media”.
See, this isn’t really answering the question – we’ve found our Google Fish.
Now it’s time to create our post, and based on how little relevant results are at the top of the page, it might not be suprising to rank pretty quickly.
Bonus Tip: Do a long session of Google Fishing at the start of your Content Planning and save all of these searches in a Spreadsheet (Google Sheets is Free). Then try not to go back until you have done the 90% – created all the articles!
(If you do have ideas for more articles later than save these also for a later Fishing session)
[Also, this might very easily be done on YouTube as well, but obviously, then it’s called Youtube Fishing!]
7. Have Social Media Icons around Your Page
Lastly, you may want to consider having social media buttons around your blog.
You want to make it easy for people to find your content in a place to suit them (like their main social media).
Putting follow links or share links around your blog may help you benefit readers again and again and also help them to benefit their close ones.
That said, it may effect the userability, information flow and ease of the website, so consider your situation specifically.